Pricing and positioning your home correctly within its specific micro-market is what ultimately determines the outcome.
Most sellers think the goal is to list high and negotiate down.
In reality, the goal is to position the property in a way that creates leverage, attracts the right buyers, and drives the strongest possible final price.
That requires understanding how your specific market is behaving right now, not relying on broad comps or outdated assumptions.
Los Angeles isn’t one market.
Two homes on the same street can sell at very different prices depending on timing, presentation, and how they’re positioned relative to buyer expectations.
My approach is to break that down at a granular level and price accordingly.
Over the course of my career, that approach has resulted in:
• Listings averaging over 6% above asking price
• Stronger buyer activity driven by proper positioning
• More leverage throughout the negotiation process
Marketing matters, but only after pricing and positioning are correct.Professional photography, exposure, and presentation are all part of the process, but they don’t replace strategy.
Without the right pricing approach, even the best marketing falls flat.
If you’re thinking about selling, I’m happy to walk you through how your specific property fits within the current market and how I would approach pricing it.
You are making a decision to insist on an agent who is connected, organized, straightforward and experienced. You are making a decision to hire one of L.A.'s best. Contact Marc today!